Anyone who’s takes classes like creative writing, electronic journalism, and business writing knows that you write for the audience.

ABSOLUTELY EVERYTHING! If you have a website, you already know the value of S.E.O. or search engine optimization.

When technology keeps advancing and you don’t, you are being left behind.

Technology has changed the way we do business completely. Not all for the better. Yes, tech has made it easier to take a product to market.

We often get so caught up in the excitement of the latest and greatest digital platform that we forget one thing: in the end, it’s all about making conversions for your business.

I’m always on the lookout for useful new tools to make my digital marketing life easier. This week, I’ve rounded up three of my current favorites and explained how you can begin using them today.

Reach, engagement, bounce rate, interactions… if you’re new to measuring analytics, the lingo itself can be enough to drive you away.

“The best design is the one you don’t notice.” I’m pretty sure this was originally meant to apply to art, but it rings true for great web design as well.